Majority of Visitors Do Not Feel Museum Staff Care

A recent study published by Museum Audience Insight looks at why almost 90% of visitors feel that staff does not really care about visitors.  One visitor went as far to comment:

“I would get rid of the majority of the staff and replace them with energetic, well-informed individuals with an open creative mind and the ability to focus on the needs of the customer (the general public) and its changing face.” In other words, this visitor’s main museum fantasy is a caring staff.